i was driving all night. i had decided to do this on the spur of the moment, and as many things that are decided upon in this way, once you get over the fear of the unknown and let go, a tremendous feeling of peace and reflection can occur.
i had recently quit my job as creative director. it was an utterly stupid situation. it was determined that a certain variation in the blue color of our toothpaste client's product was necessary, because the current hue no long symbolized the freshness the consumer came to expect from bullshit product x. i built an entire presentation to the client and their board of directors around this subtle color shift, but never actually changed the color. packaging was reprinted, style guides and corporate brand standards were created. no one noticed the color hadn't actually been changed for 18 months. last week, someone finally read the guide and at least 27 assistant associate deputy directors at our client's global headquarters shit the bed, within several minutes of one another. so, i grabbed 5 packs of post-its, 2 boxes of medium-size binder clips and a handful of sharpies (fine point) and quit before being fired.
so now i was driving all night, from washington DC to who gives a shit. i kept thinking about what a friend had said to me. she was talking about a place where all of the things she wanted to have and all of the lives she wanted to lead were happening. she called it her fantasymindland. holy shit. a fantasymindland. i think i was already there. i was floating down I-40 through tennessee, through the hills and past the ghosts of thousands of dead civil war soldiers and listening to modern ambient march song called sunday seance and i realized that one thousand feet above me some hawk or spy drone could see my headlights making their way along this isolated route and that i was there.
and i had all that i needed, at least it seemed so at the time. post-its, sharpies, binder clips and a fantasymindland to live in. ok.
